Designed for Owners and Managers who want to get better marketing results and improve return on investment!

Covers:

• What is Marketing?
• The Five Step Marketing Plan
• Recognizing Danger signals
• We know we need to do something but what?
• Differentiate or Die: Your Unique Selling Proposition
• Why customers buy - understanding buyer styles
• Understanding your customer: Demographics and Psychographics
• How to attract the very best customers
• 101 Strategies and Tactics that work
• Get media attention!
• Customer Satisfaction vs. Customer Loyalty
• How to really use promotional items
• Mistakes to avoid with direct mail and newspaper advertising
• Whack on the side of the head – getting creative
• Word of mouth marketing and more

Outcomes:

This upbeat and interactive program is designed to increase customer count and average sales per ticket. In this program you will learn and practice high performance methods to:

• Develop a prioritized and scheduled marketing action plan
• Identify solutions to common marketing problems
• Manage and generate word of mouth advertising
• Clarify objectives for your marketing tactics
• Select marketing tactics within a budget
• Learn how to track ad response rates and customer acquisition costs.

Using successful methods to ensure that the material is learned and applied you will develop and enhance your marketing like a pro. Learn the secrets, skills and attitudes of top marketing professionals. Increase your confidence with strategies for today’s market!

“Excellent, very well prepared text, great stories, holds your attention. I would definitely recommend this to others. I enjoyed the small groups and interaction and variety of approaches. I learned a lot and strongly agree that this will improve my productivity.” NAPA Auto Parts customers.

Call Paul Gregory Esch at 651-501-7979 today to discuss! or see article: http://www.breakthroughbusiness.net/article_details.php?id=16