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Identify and capitalize on your unique competitive advantages. Sameness doesn’t sell.
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Ask your customers what they like best and least about your service. Use this info.
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Develop a written marketing and business action plan.
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Manage your word of mouth marketing, e.g., always provide great service, ask for referrals, thank your best referral sources with incentives, make it easy for customers to send in their friends by giving them something they can hand out back at the office, co-op with other businesses that share your target market such as a car wash or glass company
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Give your advertising tactics a purpose, e.g., generate revenue now, create awareness, educate, build image and credibility, encourage a product trial, retain customers, get repeat or add on purchases, improve customer relations, introduce a new service
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Tune up your data base and use the marketing module in your shop management software, e.g., send oil change reminders.
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Track referral sources by asking "How'd you hear about us?" and fill in the field.
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"Early to bed, early to rise, work like hell and advertise." Target ads to your ideal customer.
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Identify the demographic and psycho-graphic profile of your ideal customer.
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Create a VIP program for your ideal customers.
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Promote your business: “Advertising changes minds but promotions change behavior.” Phillip Kotler.
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Get better at selling the appointment on the phone and track your closing ratios. Enthusiasm sells!
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Use tactics that work in your trade area. Not sure which ones will work? Consult an expert with a successful track record in your industry! Hint: Call Paul!
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Increase the performance of your people. Do you believe your managers and sales people can perform better? Invest in business, management and sales skills training. Hint: Call Paul!
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Take an online course mapped to development needs. For more on e-learning for business and sales skills, professional development, leadership development, on demand video and books 24/7 call Paul about SkillSoft.
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